Buying a car, end to end and online
A digital car buying experience from configuration to financing.
Role
Product Designer
Timeline
7 months
Team
2 designers, 5 engineers, 2 PMs
Year
2022
Overview
I designed an end-to-end digital car buying experience, letting customers configure a vehicle, explore financing, and complete a purchase entirely online.
The challenge
The traditional buying journey forced customers into the dealership for every decision. The online experience stopped at browsing, with no way to configure, price, or finance a car with confidence.
Process
Mapping the journey
I mapped the full purchase journey to find the points where customers dropped off and where trust needed reinforcement — pricing transparency and financing above all.
The configurator
A visual configurator lets customers build their vehicle with live pricing, then carry that configuration straight into financing and checkout.
Financing with clarity
Financing options were redesigned to be transparent and comparable, so customers could make decisions without pressure.
Impact
28%
lift in online conversion
-30%
drop-off through checkout
4.6/5
average buyer satisfaction
The platform brought the entire car-buying journey online, giving customers a confident, transparent path from configuration to purchase.
Next project
Designing smarter workflows for legal operations